Hey [AM NAME]!
In order to get more accurate conversion and sales tracking for our clients' influencer campaigns, we implement a certain GTA tag called a TUNE tag.
What is a TUNE tag?
- TUNE is how our Influencer marketing tracks influencer-driven conversions for reporting and payout in that platform.
- The platform provides tagged links per influencer to uniquely track/report on conversions driven by their posts/shares.
Why is this important?
- One of the biggest questions we get from clients is "How can we prove results are directly from influencer marketing?". This tag allows us to track the sales process and conversions from the tracking tags we share with influencers.
- We can use UTM tags instead, but they are limited in the depth in which they track conversions. With UTM tags, we can infer a bump in conversions are attributed to influencer, but we can't be 100% sure.
How do we install it?
- We install the TUNE GTM template from the community library. This template includes the base pixel injection of https://js.go2sdk.com/ as well as conversion logic for actions deemed as conversions. The base pixel pulls the transaction_id from the influencer links and saves this to Session Storage to later associate conversions to a given influencer's driven traffic.
Let me know if you have any other questions!
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