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[Subject: What to Expect on Launch Day]
 Hi [*name*]! 
 Here are some notes to help your team prepare for our launch on [***LAUNCH DATE***]! 
 [BOLD] Before Launch We Have To:[BOLD]
 - Complete final edits/testing
- Receive your sign-off on our launch approval form
- [*** ANYTHING ELSE YOU NEED BEFORE LAUNCH - LOGINS/ETC ***]
 [BOLD] Standard launch schedule: [BOLD]
- We'll do final checks and make backup copies of your current and new websites for safety
- We'll test your website address with the new server location before making the switch
- We'll redirect your website address to point to your new Kinsta website server
- While the DNS propagates, some users will see your current website and others will see the new website 
- Once everyone can see the new website, we'll do final security checks and performance improvements
 Your action items for launch day are: 
 - [***UPDATE CLIENT'S ACTION ITEMS IF THEY ARE MANAGING THE DNS UPDATE***]
- DNS Propagation can take up to 24-48 hours; however, we typically see it take about one hour. This timing is out of our control but we will monitor it and keep you updated on the progress.
- Confirm all contact form tests make it safely to your inbox. It's very common for emails from a new server to be flagged as spam, so we always test and confirm that the emails are working correctly on launch day so you don't miss any new leads. 
- Celebrate!
 [BOLD] Additional Tips to Prepare for a Smooth Launch:[BOLD]
 - Notify any stakeholders on your team that the site will not be available to view/edit during launch.  
- Refrain from announcing the launch to your customers until after the site is confirmed live and has been tested. We recommend marketing the launch 1-2 days after the new site is live.
- Create a plan with your team for after-hours emergencies. While these situations are rare, it's great to be prepared! WebFX cannot guarantee 24/7 support, but we do our best to be available. If there is an emergency outside of normal business hours, you can try calling 717-609-0360 - option 2. Opening a support ticket with your hosting account can be great in a pinch as well!  
 [BOLD] After Launch:[BOLD]
 After launch, we have a built in grace period of [**---3 DAYS (express) / 15 DAYS (standard)***] where WebFX can continue to make small design and development updates within the project scope. 
 We're excited to see this go live and all the results the new site will bring - can't wait!