Hey [POC name]!
The Influencer Marketing Playbook for [Client] is located here: [link to GDrive URL]
I've also uploaded the Playbook as a file to CGFX.
Feel free to let me know if you or the team have any questions I can help with. The next steps would be to discuss the budget with [Client] and see how many assets they're interested in spending. As a reminder, I definitely recommend [].
I would also get clarification/confirmation on if they'd be comfortable giving the product away for free. [or would rather offer the influencer a discount code. Especially because of the higher price point of their products, I just want to make sure this is clear.]
Not sure if you have it, but here is the presentation for [IMs on Influencer Marketing]. On page 15, you'll find an asset allocation breakdown to gauge the level of influencer and type of content [Client] is interested in.
Next Steps To Order:
1. Get clarification on which product/page they would like to promote.
2. Further discuss their budget with the client. How many assets would they like to spend?
3. You and the client decide the type of content they want (ie. static image post, Insta Reels, TikTok, etc.). In addition, you both choose how many influencers in which tier they would like.
4. Do they have a strategy they're leaning towards?
5. Place an order in FuelTankFX
Thanks!
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