window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
event: 'select_item', // name of the event. In this case, it always must be select_item
ecommerce: {
items: [{ // an array with a product that was clicked
item_name: 'Product 1', // insert an actual product name
item_id: 'product1', // insert an actual product ID
price: '11.99', // insert an actual product price. Number or a string. Don't include currency code
item_brand: 'brand A', // insert an actual product price
item_category: 'Apparel', // insert an actual product top-level category
item_category2: 'T-shirt', // if it is possible to drill down the categories (e.g. Apparel, then T-shirt, then Men), use item_category2, item_category3, etc. Can use from item_category up to item_category5
item_variant: 'Blue', // insert an actual product variant
item_list_name: 'Search results', // insert the name of the list where the product is currently displayed
item_list_id: 'search_results', // insert the list id where the product is currently displayed
index: 1, // insert product's position in that list
quantity: '1' // product quantity. In this case, it will usually be equal to 1
}]
}
});
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